Search Engine Marketing – Doing SEO & SEM Right Does Matter! | SEO and SEM

Search Engine Marketing (SEM) is not the same as Search Engine Optimization (SEO) and that’s a fact! I truly welcome the opportunity of pointing out the HUGE variances and major distinguishing characteristics of each for you in this article. SE Optimization is primarily focused on how your website interacts with the major search engines from a recognition or viewable standpoint.The following are some of the SEO hot points that must be addressed:* Title
* Meta Description
* Page Layout & Load Speed
* Keyword Selection & Density
* Internal Linking Structure
* Inbound & Outbound Links
* Readable Page Content & Display Formats
* Site Map & Analytics InstallationsAgain, these are just a few and not nearly ALL of the some 200 (SEO) indexing points that the major SE’s like Google, Yahoo, Bing & MSN focus on when evaluating and ranking your website. They are however among the most critical when it comes to being seen by the SE spiders each time they crawl your website. Once you have fully optimized your main landing page properly and address the SEO issues regarding any additional pages on your website, individually, we can begin to discuss the integral nature of Search Engine Marketing or “SEM”. SEM is all about making your website the authority website as seen by the major SE’s in any given niche or industry. Seeing the difference yet? Being recognized by the SE’s properly is SEO and actually being PROMOTED by the SE’s is SEM. Again, it’s not simply about being found by Google, Yahoo/Bing or MSN.It’s about having the Major Engines recognize your website as being the most valued website. Thus, being promoted with a “Page One” location on the result pages when someone types in a query looking for your business, service or product! When SEO & SEM are combined and handled correctly it is indeed PRICELESS! There are LOTS of variables, avenues and components that make Page One Ranking become a reality!Some of which are:* Continuous Fresh Original Content Generation
* Massive Content Dissemination All Over the Internet
* Blog Postings
* Social Bookmarking
* Video Creation
* Press Releases for Both Paid & Free Media Access
* Mobile Apps, Advertising & Article Writing
* Local Directory Submissions & Offline Advertising
* Pay Per Click AdvertisingAgain, this is just a partial list regarding some of the major components distinguishing “SEM” from “SEO” which was covered earlier in this article.Sounds like quite a little list of to do’s and most people have one without the other or make the mistake of charging into SEM before they have the SEO properly setup. Having a website on the Internet is great, actually being found on page one of Google is absolutely priceless!Why am I willing to give you this information? Simple, so you too can run the gauntlet and obtain the successful Internet exposure YOUR business deserves.It all starts with a sound SEO foundation that will make the transition into the Search Engine Marketing – SEM area of your website promotion campaign very smooth and ultimately rewarding.I hope this has clarified some of the blended “non-sense” being touted and conveyed on the Internet regarding the very important segregation issues between SEO and SEM. “SEM” IS NOT “SEO” AND “SEO” IS NOT “SEM” and THEY SHOULD NEVER BE CONSIDERED AS ACCOMPLISHING THE SAME THING! They do however work in unison to achieve the highly coveted PAGE ONE Google Search Engine ranking position all business owners seek.

Game Tester Jobs in Video Game Industry – Basic Requirements | Video Games

Many gamers are looking for jobs in video game industry. Unfortunately though, most video game jobs require some form of education, be it from a technical school or from college. This is a serious barrier for hardcore gamers, many of whom just want to play video games and get paid for it. Luckily, there is an option available to such gamers; one that requires little to no training. What is it? Professional video game testing.Unlike with game designing or game programming, one does not need a degree or college education to succeed in game testing. All a person needs to obtain testing jobs in video game industry is the ability to play video games and the ability to spot game glitches (high attention to detail). If the gamer has both those traits, he/she is ready to be a game tester right now.Two Types of TestersMost people don’t know this, but there are two types of video game testers; the at-home tester and the “testing center” game tester. The at-home tester, as you can no doubt guess, works primary from home; while the “testing center” game tester works in a public building with others.How do the two differ? Well, for one, the at-home tester doesn’t have to leave his house to go to work. The second difference is the at-home video game tester won’t be working with a team. Aside from those two differences, there really isn’t much else. Both types will need to create bug reports on the games they are testing, both will receive free video games, both will get insider information on new games, and both will get paid excellent salaries for their work.Getting Testing Jobs In Video Game IndustryYou won’t get any video game tester jobs sitting on your hind-end waiting for game companies to come to you; it’s not that easy. Instead, you have to get yourself out there and actively search for new positions that are opening up.Gaming companies are constantly launching new games, which means they are CONSTANTLY looking for new game testers to test those games. This is where you come in. Get in contact with these companies & developers and tell them what you have to offer. Brag about your experience and how long you’ve been gaming. The more experience you have with video games, the more they will be impressed and the more likely they will be to hire you.If you’re up for it, tell game developers that you’ll test the first few games free of charge. Free game testing may not come with pay, but it is an excellent way to build up your references and your list of contacts.


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